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Tavi Gevinson Announces Rookie’s Closing – Vulture

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Photo: Roy Rochlin/Getty Images

Add the dreamy, delightful Rookie magazine to the list of lauded, beloved magazines that is now shutting its doors. In a letter published Friday afternoon, Rookie founder Tavi Gevinson announced that the publication is no more. “In one way, this is not my decision, because digital media has become an increasingly difficult business, and Rookie in its current form is no longer financially sustainable,” she wrote. “And in another way, it is my decision—to not do the things that might make it financially sustainable, like selling it to new owners, taking money from investors, or asking readers for donations or subscriptions.”


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