Ford gets into the electric scooter business, chooses Mesa for first Arizona roll out – AZCentral
Ford Motor Co. has entered the growing electric scooter ride share market in Mesa.
Spin, a micro-mobility company acquired by Ford late last year, launched 600 scooters in Mesa on Friday, competing with Lime, Bird, and Jump. Lyft also plans to begin offering electric scooters in Mesa, possibly later this month.
Spin scooters are $1 to unlock and 15 cents per minute. The bulk of the fleet has been stationed in west Mesa, near Mesa Community College. The idea is that riders will use the scooters to travel the last mile or two to their destination.
Scooters will be picked up each night and inspected before being deployed each morning.
Expansion to Scottsdale and Tempe coming
Ariella Steinhorn, a Spin spokesperson, said the company plans to expand into Scottsdale next and then Tempe, pending city approval of its permit application.
“Arizona will be a big market for us, especially as Lime just pulled out of Tempe, and we’re excited to serve a region that has a climate/infrastructure that’s conducive to smaller electric vehicles,” Steinhorn said.
Phoenix-area scooter rules
Mesa has been exploring ways to regulate electric bike and scooter ride sharing, while Scottsdale and Tempe and Scottsdale have rules in place.
Scottsdale: The tourist hot spot doesn’t require the companies to pay licensing fees to operate in the city or limit the number of shared bikes and electric scooters. However, the city does have rules about where they can be staged and how quickly they must be picked up after complaints or lack of use.
MORE: Renting a bicycle or scooter in Scottsdale? Here are the rules to know
Tempe: Companies must pay a licensing fee to operate in the college town. The city also has staging requirements and a cap on the number of bike and scooters in the city. Lime pulled out over the licensing fee and other concerns, and Razor has threatened to bolt.
MORE: As scooter accidents in metro Phoenix hit triple digits, Tempe regulates scooters
Glendale: The West Valley city sent a cease-and-desist letter to Bird after the company had staged electric scooters there. The city is relying on old ordinances that banned GoPeds, popular in the 1990s, as it considers whether to move forward to accommodate the new shared electric scooters.
MORE: Electric scooters are technically already banned from Phoenix-area sidewalks. Remember go-peds in the ’90s?
PEORIA: The West Valley suburb and Bird called off a pilot program in January after the two sides couldn’t agree on terms of operation. Peoria also is relying on an old GoPed ordinance to ban the transportation startups.
MORE: Electric scooters pull out of Peoria after pilot program
Arizona State University: The university bans the use of electric scooters on campus and impounds dockless electric scooters found on campus.
MORE: ASU to electric scooter companies: Get off the Tempe campus
Have thoughts on the growing number of scooters in Mesa? Reach the reporter at Lindsey.Collom@arizonarepublic.com. Follow her on Twitter: @LindseyCollom.