Jay-Z Enters Legal Weed Industry As Chief Brand Strategist For California Cannabis Company – Blavity
Jay-Z has added yet another title to his multi-hyphenate career: Chief Brand Strategist.
The Grammy Award-winning rapper and mogul will join the California-based cannabis company Caliva as part of a multi-year partnership. Within this role, Jay-Z will help with outreach, creative strategy and, most importantly, addressing social justice issues around the legalization of marijuana, reports Rolling Stone.
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” Caliva CEO Dennis O’Malley said. “We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”