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Consumer Giants Turn From Diapers and Detergent to Eye Rollers and Jelly Masks – The Wall Street Journal

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- Hirdetés -

Facing stagnant sales of household mainstays from diapers to detergent, the world’s biggest consumer-products companies are trying to crack the lucrative market for influencer-pitched, millennial-approved skin-care products.

- Hirdetés -

Household-goods makers such as Procter & Gamble Co., Colgate-Palmolive Co. and Unilever PLC have begun snapping up skin-care startups selling pricey creams, serums and lotions—long the domain of beauty companies—while relying on Instagram and Sephora, a U.S. beauty chain, to drive sales instead of…

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