BTS ‘Breaks the Internet’ in Three-Way Collaboration With Lisa Frank, Louis Vuitton – Newsweek
International Korean pop sensations BTS became a hot topic on Twitter Tuesday after landing on Paper Magazine’s “Break the Internet” page surrounded by the whimsical, technicolor illustrations of ’90s pop culture phenomenon Lisa Frank.
In the lengthy spread, photographs of the chart-topping group’s members appeared styled in clothes and accessories from fashion powerhouse Louis Vuitton inside drawings by Frank.
The feature lists the many triumphs of the trailblazing boy band, cited as “setting and smashing records across Spotify, YouTube, iTunes, Twitter, Guinness World Records, the Billboard charts and the Gaon charts in Korea.” Since their debut in 2013, BTS members Jimin, V, Jungkook, Suga, RM, Jin and J-Hope have put out six full length studio albums, including the iconic Love Yourself trilogy.
After decades in the business, Frank was dubbed the “Queen of Color,” known primarily for her playful designs on various children’s products in the ’90s. According to Paper, the 65-year-old’s “art is the ultimate symbol of ‘Love Yourself.'”
The Paper spread was not the only colorful imagery BTS appeared in on Tuesday. The group has also come out with a collection for CASETiFY, a tech accessories line founded in 2011 to which Frank has lent her artistic talents in the past.
Since the article went live, excited fans have taken to Twitter to praise the unlikely collaborators, bumping Lisa Frank to the Number 3 spot among trending topics in the United States, and catching the attention of Billboard K-pop correspondent Jeff Benjamin.
“As a kid whose dad would bribe him with a Lisa Frank sticker book if he played soccer to see these seven men covering an issue like this has a special place in my heart,” he wrote.
“My childhood and adulthood have finally collided,” one fan tweeted, who admitted to being “obsessed” with Lisa Frank’s art as a kid. Another fan said the pictures were “nostalgic.”
“BTS X Lisa Frank, the collab we never knew we needed,” someone else offered on the social media site, calling the pairing “genius.”
Frank’s distinctive style fits nicely with BTS’ flamboyant, youthful look and message of self-acceptance. During last year’s impassioned “Speak Yourself” speech at the United Nations, band member RM had a message for youth around the world: “No matter who you are, where you’re from, your skin color, gender identity: Just speak yourself. Find your name and find your voice.”
BTS is no stranger to boosting brands. They’ve previously endorsed or appeared in ads for global names including Hyundai, Coca Cola, LG and Puma, as well as a number of Korean and Japanese retailers. The K-pop act is a financial force, accounting for $4.65 billion of Korea’s gross domestic product, according to Forbes.