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Corporate Donations Tracker: Here Are The Companies Giving Millions To Anti-Racism Efforts – Forbes

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- Hirdetés -

TOPLINE

Some of America’s biggest companies are responding to public pressure to donate to anti-racism campaigns and publicly stand by the black community following the death of George Floyd in police custody.

- Hirdetés -

KEY FACTS

Facebook pledged $10 million to organizations campaigning for racial justice, CEO Mark Zuckerberg announced on Monday.

Apple CEO Tim Cook announced unknown donations would be made by the company to organizations including the Equal Justice Initiative, “a non-profit committed to challenging racial injustice.”

Chipmaker Intel is donating $1 million to community efforts fighting racial injustice including Black Lives Matter and the Centre for Policing Equity, CEO Bob Swan told employees.

Beauty company Glossier has committed $500,000 to Black Lives Matter and another $500,000 to support black-owned, CEO Emily Weiss announced on Sunday.

Other beauty companies have made smaller donations to anti-racism efforts, including DECIEM, which pledged $100,000 to the NAACP and BLM, and Sunday Riley, which is donating $50,000 to the NAACP.

Fitness company Peloton is donating $500,000 to the NAACP’s legal defense fund, CEO John Foley said.

Levi’s is donating $100,000 to the ACLU and a further $100,000 to the mass incarceration campaign group Live Free USA, the company announced on Monday.

News peg

A number of companies have released statements pledging support to the black community. Amazon, Spotify, Snap, Netflix, Microsoft, Zillow and Disney are some of the corporations to speak out. But there have been calls by some online for companies to specify exactly how they are supporting the black community, while others are pointing out a perceived double standard in firms’ actions. After Amazon tweeted: “Together we stand in solidarity with the Black community,” the American Civil Liberties Union responded: “Will you commit to stop selling face recognition surveillance technology that supercharges police abuse?”

The NFL was also criticised by filmmaker Ava Duvernay for being “hollow + disingenuous.” Former NFL quarterback Colin Kaepernick has not found work in the league since 2017, after he would protest police brutality and the racist treatment of black people in the U.S., by kneeling. 

Key background

The death of unarmed black man George Floyd after white police officer Derek Chauvin knelt on his neck sparked outrage across the U.S. and the world, and led to widespread Black Lives Matter marches across more than 75 U.S. cities. London, Copenhagen, Toronto and Berlin are just some of the cities globally that have protested in solidarity.

Further reading

As Protests Surge For George Floyd, Artists Take To Social Media For Justice, Donations And Song (Forbes)

How to help Black Lives Matter: 9 things you can do for the George Floyd protesters right now (Fast Company)

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